Purple Shampoo

What it is:

A gentle cleansing shampoo with cool violet pigments that neutralize unwanted brassy and yellow tones in lightened, blonde, silver, and lightened brunette hair. Moroccan Rhassoul Clay cleanses and conditions by drawing out toxins and buildup, leaving the hair soft, smooth, and glossy. Violet Extract helps protect against environmental damage that leads to discoloration while improving elasticity for stronger, healthier hair.

Benefits:

• Moroccan Rhassoul Clay: Cleanses, conditions, and detoxifies the hair.

• Violet Extract: Protects against environmental damage that causes discoloration.

How to use:

Wet hair, lather in palms, and massage throughout. Leave on for 1–2 minutes depending on the desired level of toning, then rinse thoroughly.